Web Analysis

Analyze and Improve Your Website’s Performance

We provide a professional Website Analysis & Consulting of web statistics, combined with our knowledge, insight, and best practices for analyzing your website’s performance at any time.

Did you know that “driving traffic” is a concept that will never bring you success online (unless you are one of the lucky 2-3% with great connections or massive amounts of  cash to invest)? Instead we at Swoboda Marketing focus on where your traffic (customers) already are. It’s a simple shift in the way you see the internet, but failing to do so almost guarantees your failure online.

We will conduct website analysis on each of your website’s pages. Through this process, visitor types and page structures most likely to increase website ROI are identified. In addition, analyzing site traffic reports identifies and quantifies the performance of your online marketing efforts, including pay per click advertising, search engine optimization, and banner ads.

Website Analysis & Consulting

Web traffic analysis is a critical step to understanding your website’s usability, performance, and visitors. Analytic software, such as Google Analytics, collects data ranging from visitor location to web traffic statistics including what pages that visitor viewed, how long that visitor stayed on your website, and if that visitor ultimately resulted in a conversion through a contact form submission.

For Website Analysis & Consulting think Swoboda Marketing.

Conducting site traffic analysis within your website’s analytics software reveals what areas of your site are performing at a very high level and what sections are under performing. In addition, website analysis typically reveals opportunities currently being lost as a result of your website’s current pages, copy, usability and more. We use our Website Analysis & Consulting to help bolster your ROI and increase your bottom line.

What is Analyzed?

All aspects of your web traffic statistics are meticulously analyzed to determine high performing and under performing aspects of your website as a whole and also web page specific aspects such as copy, utilization of flash, images, and more.

Swoboda Marketing’s Analysis and Consulting can track:

  • Google analytics to ensure your analytics are tracking  accurately and optimally
  • Bounce rates for each web page, keywords and other online marketing efforts such as banner ads or email blasts
  • Visitor demographics and statistics ranging from location to  loyalty
  • Identifying visitor segments that find your site content most relevant and are resulting in the most conversions
  • Web page navigational trends on your site
  • Sources of traffic to your website
  • Social Media Measures
  • Website Content and Accessibility

Contact Swoboda Marketing for more information pertaining to our web traffic analysis and consulting. We can help you improve the usability and performance of your website to reach its true ROI potential.

At Swoboda Marketing, we pride ourselves on our 100% customer-satisfaction. We believe in our client’s ability to succeed and as such we work diligently to ensure that they do. 

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