Search Engine Optimization Search engine optimization may sound a bit obvious, but it really is that simple.  What good is an amazing, well branded website if no one can find it? You might as well be putting up a billboard in the desert. We use cutting-edge, proven long-term SEO strategies to help your company’s website
Search Engine Optimization Basics – Boot Camp for SEO Beginners 1. What are Search Engines Are Looking For? Search engines work by referring users to websites and content that is the most “relevant” to the keywords the user is typing into the search engine. So how is relevancy determined? • Content: Is determined by the

Search Engine Optimization

Everyone wants to be numero uno on Google. The question remains, how do you get there? Swoboda Marketing works with you to improve your most valuable online asset, your reputation. When it comes to SEO there’s the good, the bad, and the ugly. What is Search Engine Optimization (SEO for short)? Search engine optimization (SEO)

Invest in Google Plus

2013 was extremely eventful in terms of Google updates. Key 2013 changes included additional releases of Penguin and Panda, Hummingbird, and the most important- shift away from providing keyword data credits to encrypted search terms. Many have gone so far as to ask whether SEO as a service is dead. For one interesting point of
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Why is it a good idea to list on the directories? While many of your potential customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory aka “citation”. Many of these directories spend substantial dollars on branding/marketing their sites to drive traffic, and

What is PageRank?

What exactly is PageRank and what does it all mean? PageRank is a good way to determine just how visible your website is in Google land. The better your page rank, the higher up in the organic search results you will be. That’s FREE advertising and less spend on your CPC.  Many people think the