marketing post
How do you know if you are a successful business owner? Some measure success in terms of money. Others use data like number of potential customers, or even receiving prestigious awards. I believe it is more basic than that, a successful Owner knows he or she is successful when customers send you thank you notes,

Niche Marketing

What is your niche market? Niche Marketing is concentrating all of your marketing efforts on a small but specific, well defined segment of the population. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Niches are ‘created’ by
Guerrilla Marketing: 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars. Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them. At the same time, most