What does your profile image say about you? I recently watched the Channel 2 career coach speak about this topic. His recommendation was NOT to put a picture of yourself on your page. I agree. In fact I have told Owners that for years. Your “look” may not be right for potential clients or employers.

Branding

Branding is typically the last thing a small business considers, but in fact branding needs to be first before launching a new company or revamping an older company. What is Branding? Simply stated, a brand is the company’s identity. Who do you think of when you think coffee? What about that commercial jingle you hear